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Hongfang Han, Ang Gao, Jianji Ren, Yongqiang Ma, Xiao Xue. An O2O Service Recommendation Algorithm Based on User Context and Trust Service. In 2016 IEEE Trustcom/BigDataSE/ISPA, Tianjin, China, August 23-26, 2016. pages 1904-1909, IEEE, 2016. [doi]