Dongmei Han, Wangyan Jin, Zhengze Wu, Ruyi Ge. How Does Short Video Advertisement Congruence Drive Sales? The Underlying Mechanism of Sociability. JTAER, 20(4):312, 2025. [doi]
@article{HanJWG25,
title = {How Does Short Video Advertisement Congruence Drive Sales? The Underlying Mechanism of Sociability},
author = {Dongmei Han and Wangyan Jin and Zhengze Wu and Ruyi Ge},
year = {2025},
doi = {10.3390/jtaer20040312},
url = {https://doi.org/10.3390/jtaer20040312},
researchr = {https://researchr.org/publication/HanJWG25},
cites = {0},
citedby = {0},
journal = {JTAER},
volume = {20},
number = {4},
pages = {312},
}