Car wars: Factors underlying the success or failure of new car programs

Edward S. Hanawalt, William B. Rouse. Car wars: Factors underlying the success or failure of new car programs. Systems Engineering, 13(4):389-404, 2010. [doi]

Authors

Edward S. Hanawalt

This author has not been identified. Look up 'Edward S. Hanawalt' in Google

William B. Rouse

This author has not been identified. Look up 'William B. Rouse' in Google