Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model

Haijing Hao, Rema Padman, Baohong Sun, Rahul Telang. Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model. Electronic Commerce Research, 19(1):1-21, 2019. [doi]

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