How Does the Valence of Online Consumer Reviews Matter in Consumer Decision Making? Differences between Search Goods and Experience Goods - researchr publication authors

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Yuanyuan Hao, Qiang Ye, Yijun Li, Zhuo Cheng. How Does the Valence of Online Consumer Reviews Matter in Consumer Decision Making? Differences between Search Goods and Experience Goods. In 43rd Hawaii International International Conference on Systems Science (HICSS-43 2010), Proceedings, 5-8 January 2010, Koloa, Kauai, HI, USA. pages 1-10, IEEE Computer Society, 2010. [doi]

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