Mari Hartemo, Reima Suomi, Ulla Hakala. Towards Improved Performance: A Model for Testing Email Newsletter Design. JECO, 14(3):1-16, 2016. [doi]
@article{HartemoSH16,
title = {Towards Improved Performance: A Model for Testing Email Newsletter Design},
author = {Mari Hartemo and Reima Suomi and Ulla Hakala},
year = {2016},
doi = {10.4018/JECO.2016070101},
url = {http://dx.doi.org/10.4018/JECO.2016070101},
researchr = {https://researchr.org/publication/HartemoSH16},
cites = {0},
citedby = {0},
journal = {JECO},
volume = {14},
number = {3},
pages = {1-16},
}