Why customers participate in social commerce activities? - A laddering analysis

Syahida Hassan, Janet Toland, Mary Tate. Why customers participate in social commerce activities? - A laddering analysis. In Australasian Conference on Information Systems, ACIS 2015, Adelaide, SA, Australia, 30 November - 4 December 2015. pages 61, 2015. [doi]

Authors

Syahida Hassan

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Janet Toland

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Mary Tate

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