A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment

Khaled Hassanein, Milena M. Head, Chunhua Ju. A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment. IJEB, 7(6):625-641, 2009. [doi]

@article{HassaneinHJ09,
  title = {A cross-cultural comparison of the impact of Social Presence on website trust, usefulness and enjoyment},
  author = {Khaled Hassanein and Milena M. Head and Chunhua Ju},
  year = {2009},
  doi = {10.1504/IJEB.2009.029050},
  url = {http://dx.doi.org/10.1504/IJEB.2009.029050},
  tags = {social},
  researchr = {https://researchr.org/publication/HassaneinHJ09},
  cites = {0},
  citedby = {0},
  journal = {IJEB},
  volume = {7},
  number = {6},
  pages = {625-641},
}