Denison Hatch. Privacy: How Much Data Do Direct Marketers Really Need?. In Rob Kling, editor, Computerization and Controversy, 2nd Ed. pages 669-678, Morgan Kaufmann / Elsevier, 1996. [doi]
@incollection{Hatch96,
title = {Privacy: How Much Data Do Direct Marketers Really Need?},
author = {Denison Hatch},
year = {1996},
doi = {10.1016/b978-0-12-415040-9.50139-1},
url = {https://doi.org/10.1016/b978-0-12-415040-9.50139-1},
researchr = {https://researchr.org/publication/Hatch96},
cites = {0},
citedby = {0},
pages = {669-678},
booktitle = {Computerization and Controversy, 2nd Ed},
editor = {Rob Kling},
publisher = {Morgan Kaufmann / Elsevier},
isbn = {978-0-12-415040-9},
}