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Colors and Trust: The Influence of User Interface Design on Trust and Reciprocity

Florian Hawlitschek, Lars-Erik Jansen, Ewa Lux, Timm Teubner, Christof Weinhardt. Colors and Trust: The Influence of User Interface Design on Trust and Reciprocity. In Tung X. Bui, Ralph H. Sprague Jr., editors, 49th Hawaii International Conference on System Sciences, HICSS 2016, Koloa, HI, USA, January 5-8, 2016. pages 590-599, IEEE, 2016. [doi]

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