Will I regret not buying? Unpacking the dual pathways of anticipated regret that influence online impulsive buying

Xiang He, Mengxiang Li, Yi Liu. Will I regret not buying? Unpacking the dual pathways of anticipated regret that influence online impulsive buying. Information & Management, 63(3):104323, 2026. [doi]

Authors

Xiang He

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Mengxiang Li

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Yi Liu

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