Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model

Bo He, Öznur Özdemir-Akyildirim, Kaifu Yuan. Product Customization Schemes and Value Co-Creation with Platform-Driven C2M Model. Electronic Commerce Research and Applications, 62:101339, November 2023. [doi]

Authors

Bo He

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Öznur Özdemir-Akyildirim

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Kaifu Yuan

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