Wu He, Xin Tian, Feng-Kwei Wang. Innovating the customer loyalty program with social media. J. Enterprise Inf. Management, 32(5):807-823, 2019. [doi]
@article{HeTW19,
title = {Innovating the customer loyalty program with social media},
author = {Wu He and Xin Tian and Feng-Kwei Wang},
year = {2019},
doi = {10.1108/JEIM-10-2018-0224},
url = {https://doi.org/10.1108/JEIM-10-2018-0224},
researchr = {https://researchr.org/publication/HeTW19},
cites = {0},
citedby = {0},
journal = {J. Enterprise Inf. Management},
volume = {32},
number = {5},
pages = {807-823},
}