How does differentiated multichannel collaboration matter? The boom-bust effects on online-offline store images

Yingzhao He, Yan Yu, Meiyun Zuo. How does differentiated multichannel collaboration matter? The boom-bust effects on online-offline store images. Internet Research, 32(3):843-874, 2022. [doi]

Authors

Yingzhao He

This author has not been identified. Look up 'Yingzhao He' in Google

Yan Yu

This author has not been identified. Look up 'Yan Yu' in Google

Meiyun Zuo

This author has not been identified. Look up 'Meiyun Zuo' in Google