Understanding Student Attitudes of Mobile Phone Applications and Tools: A study using conjoint, cluster and SEM analyses

Milena M. Head, Natalia Ziolkowski. Understanding Student Attitudes of Mobile Phone Applications and Tools: A study using conjoint, cluster and SEM analyses. In P. M. Alexander, Marita Turpin, J. P. van Deventer, editors, 18th European Conference on Information Systems, ECIS 2010, Pretoria, South Africa, June 7-9, 2010. pages 161, 2010. [doi]

Authors

Milena M. Head

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Natalia Ziolkowski

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