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Let's Talk about TEX - Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach

Julia Offermann-van Heek, Philipp Brauner, Martina Ziefle. Let's Talk about TEX - Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach. Sensors, 18(9):3152, 2018. [doi]

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