Segmenting Markets by Means of CRMs: An Application to Restaurants

Carmen de Pablos Heredero, Cristina Gallego Gómez. Segmenting Markets by Means of CRMs: An Application to Restaurants. IJWP, 8(1):1-12, 2016. [doi]

Authors

Carmen de Pablos Heredero

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Cristina Gallego Gómez

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