The Importance of Storytelling in Business Intelligence

Richard T. Herschel, Nicolle Clements. The Importance of Storytelling in Business Intelligence. IJBIR, 8(1):26-39, 2017. [doi]

@article{HerschelC17,
  title = {The Importance of Storytelling in Business Intelligence},
  author = {Richard T. Herschel and Nicolle Clements},
  year = {2017},
  doi = {10.4018/IJBIR.2017010102},
  url = {https://doi.org/10.4018/IJBIR.2017010102},
  researchr = {https://researchr.org/publication/HerschelC17},
  cites = {0},
  citedby = {0},
  journal = {IJBIR},
  volume = {8},
  number = {1},
  pages = {26-39},
}