Shawndra Hill, Adrian Benton, Christophe Van den Bulte. When Does Social Network-Based Prediction Work? A Large Scale Analysis of Brand and TV audience engagement by Twitter Users. In Richard Baskerville, Michael Chau, editors, Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013. Association for Information Systems, 2013. [doi]
@inproceedings{HillBB13,
title = {When Does Social Network-Based Prediction Work? A Large Scale Analysis of Brand and TV audience engagement by Twitter Users},
author = {Shawndra Hill and Adrian Benton and Christophe Van den Bulte},
year = {2013},
url = {http://aisel.aisnet.org/icis2013/proceedings/KnowledgeManagement/16},
researchr = {https://researchr.org/publication/HillBB13},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems, ICIS 2013, Milano, Italy, December 15-18, 2013},
editor = {Richard Baskerville and Michael Chau},
publisher = {Association for Information Systems},
}