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Dustin Hillard, Stefan Schroedl, Eren Manavoglu, Hema Raghavan, Chris Leggetter. Improving ad relevance in sponsored search. In Brian D. Davison, Torsten Suel, Nick Craswell, Bing Liu, editors, Proceedings of the Third International Conference on Web Search and Web Data Mining, WSDM 2010, New York, NY, USA, February 4-6, 2010. pages 361-370, ACM, 2010. [doi]

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