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Customer Loyalty Programs and Privacy Concerns

Oliver Hinz, Eva Gerstmeier, Omid Tafreschi, Matthias Enzmann, Markus Schneider 0002. Customer Loyalty Programs and Privacy Concerns. In 20th Bled eConference: eMergence: Merging and Emerging Technologies, Processes, and Institutions, Bled, Slovenia, June 3-6, 2007. pages 32, 2007. [doi]

Authors

Oliver Hinz

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Eva Gerstmeier

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Omid Tafreschi

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Matthias Enzmann

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Markus Schneider 0002

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