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Empirische Analyse von Seeding-Strategien für Viral-Marketing-Kampagnen

Oliver Hinz, Christian M. Messerschmidt, Nadine Schmidt. Empirische Analyse von Seeding-Strategien für Viral-Marketing-Kampagnen. In Hans Robert Hansen, Dimitris Karagiannis, Hans-Georg Fill, editors, Business Services: Konzepte, Technologien, Anwendungen. 9. Internationale Tagung Wirtschaftsinformatik 25.-27. Februar 2009, Wien. Volume 247 of books@ocg.at, pages 141-150, Österreichische Computer Gesellschaft, 2009.

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Oliver Hinz

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Christian M. Messerschmidt

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Nadine Schmidt

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