The Effects of Location Personalization on Integrity Trust and Integrity Distrust in Mobile Merchants

Shuk Ying Ho, Patrick Y. K. Chau. The Effects of Location Personalization on Integrity Trust and Integrity Distrust in Mobile Merchants. Int. J. Electronic Commerce, 17(4):39-72, 2013. [doi]

Authors

Shuk Ying Ho

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Patrick Y. K. Chau

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