Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness

Chen-Hsun Ho, Kuang-Hui Chiu, Hsin Chen, Anastasia Papazafeiropoulou. Can internet blogs be used as an effective advertising tool? The role of product blog type and brand awareness. J. Enterprise Inf. Management, 28(3):346-362, 2015. [doi]

Authors

Chen-Hsun Ho

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Kuang-Hui Chiu

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Hsin Chen

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Anastasia Papazafeiropoulou

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