Factors underlying personalisation adoption: case of mobile telephony

Jonathan C. Ho, Chung-Shing Lee. Factors underlying personalisation adoption: case of mobile telephony. IJSTM, 15(3/4):281-297, 2011. [doi]

@article{HoL11-1,
  title = {Factors underlying personalisation adoption: case of mobile telephony},
  author = {Jonathan C. Ho and Chung-Shing Lee},
  year = {2011},
  doi = {10.1504/IJSTM.2011.040380},
  url = {http://dx.doi.org/10.1504/IJSTM.2011.040380},
  tags = {C++, mobile},
  researchr = {https://researchr.org/publication/HoL11-1},
  cites = {0},
  citedby = {0},
  journal = {IJSTM},
  volume = {15},
  number = {3/4},
  pages = {281-297},
}