Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

Teck Hua Ho, Juanjuan Zhang. Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?. Management Science, 54(4):686-700, 2008. [doi]

Authors

Teck Hua Ho

This author has not been identified. Look up 'Teck Hua Ho' in Google

Juanjuan Zhang

This author has not been identified. Look up 'Juanjuan Zhang' in Google