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Achieving Omnichannel Implementation: A Resource Orchestration Analysis

Ton Nu Huong Giang Hoang, Calvin Chan, Hock-Hai Teo. Achieving Omnichannel Implementation: A Resource Orchestration Analysis. In Niels Bjørn-Andersen, Roman Beck, Stacie Petter, Tina Blegind Jensen, Tilo Böhmann, Kai Lung Hui, Viswanath Venkatesh, editors, Proceedings of the 43rd International Conference on Information Systems, ICIS 2022, Digitization for the Next Generation, Copenhagen, Denmark, December 9-14, 2022. Association for Information Systems, 2022. [doi]

Authors

Ton Nu Huong Giang Hoang

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Calvin Chan

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Hock-Hai Teo

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