Ana Hol. CRM for SMEs. In Rob Pooley, Jennifer Coady, Christoph Schneider, Henry Linger, Chris Barry, Michael Lang, editors, Information Systems Development, Reflections, Challenges and New Directions [Proceedings of ISD 2011, Heriot-Watt University, Edinburgh, Scotland, UK, August 24 - 26, 2011]. pages 657-668, Springer, 2011. [doi]
@inproceedings{Hol11-4,
title = {CRM for SMEs},
author = {Ana Hol},
year = {2011},
doi = {10.1007/978-1-4614-4951-5_52},
url = {http://dx.doi.org/10.1007/978-1-4614-4951-5_52},
researchr = {https://researchr.org/publication/Hol11-4},
cites = {0},
citedby = {0},
pages = {657-668},
booktitle = {Information Systems Development, Reflections, Challenges and New Directions [Proceedings of ISD 2011, Heriot-Watt University, Edinburgh, Scotland, UK, August 24 - 26, 2011]},
editor = {Rob Pooley and Jennifer Coady and Christoph Schneider and Henry Linger and Chris Barry and Michael Lang},
publisher = {Springer},
isbn = {978-1-4614-4951-5},
}