Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices - researchr publication authors

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Matilda Holkkola, Jussi Nyrhinen, Markus Makkonen, Lauri Frank, Heikki Karjaluoto, Terhi-Anna Wilska. Who are the Showroomers? Socio-Demographic Factors Behind the Showrooming Behavior on Mobile Devices. In Andreja Pucihar, Mirjana Kljajic Borstnar, Roger W. H. Bons, Anand Sheombar, Guido Ongena, Doroteja Vidmar, editors, 35th Bled eConference - Digital Restructuring and Human (Re)action, June 26 - 29, 2022, Bled, Slovenia, Conference, Proceedings. pages 33, University of Maribor Press / Association for Information Systems, 2022. [doi]

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