Jukka Holm, Kari Laurila. Towards Action Track 3.0: The Role of Usefulness, Usability, and User Experience in a Startup Company Developing Location-Based Applications. In Ebad Banissi, Mark W. McK. Bannatyne, Fatma Bouali, Remo Burkhard, John Counsell, Urska Cvek, Martin J. Eppler, Georges G. Grinstein, Wei-dong Huang, Sebastian Kernbach, Chun-Cheng Lin, Feng Lin, Francis T. Marchese, Chi-Man Pun, Muhammad Sarfraz, Marjan Trutschl, Anna Ursyn, Gilles Venturini, Theodor G. Wyeld, Jian J. Zhang, editors, 19th International Conference on Information Visualisation, IV 2015, Barcelona, Spain, July 22-24, 2015. pages 245-254, IEEE, 2015. [doi]