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Empirical Study of Perceived Innovation Attributes and Innovative Adoption Intention: A Mediating Effect of Attitude

Zhang Hong-hong, Zhou Mei-hua. Empirical Study of Perceived Innovation Attributes and Innovative Adoption Intention: A Mediating Effect of Attitude. In The International Conference on E-Business and E-Government, ICEE 2010, 7-9 May 2010, Guangzhou, China, Proceedings. pages 1124-1127, IEEE, 2010. [doi]

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Zhang Hong-hong

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Zhou Mei-hua

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