Predicting user-level marketing performance of location-based social networking sites

Ilyoo Barry Hong. Predicting user-level marketing performance of location-based social networking sites. JCIS, 60(3):212-222, 2020. [doi]

@article{Hong20-5,
  title = {Predicting user-level marketing performance of location-based social networking sites},
  author = {Ilyoo Barry Hong},
  year = {2020},
  doi = {10.1080/08874417.2018.1435318},
  url = {https://doi.org/10.1080/08874417.2018.1435318},
  researchr = {https://researchr.org/publication/Hong20-5},
  cites = {0},
  citedby = {0},
  journal = {JCIS},
  volume = {60},
  number = {3},
  pages = {212-222},
}