Strategizing for mass customization by playing the business networking game

Martijn R. Hoogeweegen, Diederik W. van Liere, Peter H. M. Vervest, Lorike Hagdorn van der Meijden, Ido de Lepper. Strategizing for mass customization by playing the business networking game. Decision Support Systems, 42(3):1402-1412, 2006. [doi]

Authors

Martijn R. Hoogeweegen

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Diederik W. van Liere

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Peter H. M. Vervest

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Lorike Hagdorn van der Meijden

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Ido de Lepper

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