Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds - researchr publication authors

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Robert Hooker, Molly Wasko, David B. Paradice. Linking Flow, Brand Attitudes and Purchase Intent in Virtual Worlds. In Jay F. Nunamaker Jr., Wendy L. Currie, editors, Proceedings of the International Conference on Information Systems, ICIS 2009, Phoenix, Arizona, USA, December 15-18, 2009. pages 106, Association for Information Systems, 2009. [doi]

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