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Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction

Fangfang Hou, Zhengzhi Guan, Alain Yee-Loong Chong. Social Presence in Social Live Streaming Service: Moderating Roles of Viewer Loneliness and Streamer Physical Attraction. In Patrick Chau, Jack Jing, Mikko T. Siponen, Andrew Burton-Jones, Chuan-Hoo Tan, Bo Sophia Xiao, editors, 27th Pacific Asia Conference on Information Systems, PACIS 2023, Nanchang, China, July 9-12, 2023. pages 203, 2023. [doi]

Authors

Fangfang Hou

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Zhengzhi Guan

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Alain Yee-Loong Chong

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