Analysis of Costs, Benefits and ROI of CRM Implementation

Lun Hou, Xiaowo Tang. Analysis of Costs, Benefits and ROI of CRM Implementation. In Jian Chen, editor, The Fourth International Conference on Electronic Business - Shaping Business Strategy in a Networked World. pages 261-265, Academic Publishers/World Publishing Corporation, 2004.

Authors

Lun Hou

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Xiaowo Tang

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