Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment

Pengwen Hou, Jun Wang 0068, Qian Zhang, Shuhua Zhang. Implications of risk aversion behavior on the green product promotion strategy under manufacturer encroachment. Applied Mathematics and Computation, 447:127911, June 2023. [doi]

Authors

Pengwen Hou

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Jun Wang 0068

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Qian Zhang

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Shuhua Zhang

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