How to interact brand and management strategy to create firm value

Chih-Yi Hsiao, Meng-Wen Hsieh. How to interact brand and management strategy to create firm value. In Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, IMMS 2019, Chengdu, China, August 23-25, 2019. pages 38-42, ACM, 2019. [doi]

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