Gamification Effects on Users' Stickiness on the Payment Platform: The Role of User Experience

Pei-Shan Hsieh. Gamification Effects on Users' Stickiness on the Payment Platform: The Role of User Experience. In Doug Vogel, Kathy Ning Shen, Pan Shan Ling, Carol Hsu 0001, James Y. L. Thong, Marco de Marco, Moez Limayem, Sean Xin Xu, editors, 24th Pacific Asia Conference on Information Systems, PACIS 2020, Dubai, UAE, June 22-24, 2020. pages 188, 2020. [doi]

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