Hsin-Jung Hsieh. Influence of Brand Core Value on Online Purchase Intention. In ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17 - 19, 2021. pages 69-74, ACM, 2021. [doi]
@inproceedings{Hsieh21-8,
title = {Influence of Brand Core Value on Online Purchase Intention},
author = {Hsin-Jung Hsieh},
year = {2021},
doi = {10.1145/3481127.3481182},
url = {https://doi.org/10.1145/3481127.3481182},
researchr = {https://researchr.org/publication/Hsieh21-8},
cites = {0},
citedby = {0},
pages = {69-74},
booktitle = {ICEME 2021: The 12th International Conference on E-business, Management and Economics, Beijing, China, July 17 - 19, 2021},
publisher = {ACM},
isbn = {978-1-4503-9006-4},
}