Tsu-Pang Hsieh, Chung-Yuan Dye, Kuei Kuei Lai. A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill. JORS, 71(6):948-966, 2020. [doi]
@article{HsiehDL20,
title = {A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill},
author = {Tsu-Pang Hsieh and Chung-Yuan Dye and Kuei Kuei Lai},
year = {2020},
doi = {10.1080/01605682.2019.1595189},
url = {https://doi.org/10.1080/01605682.2019.1595189},
researchr = {https://researchr.org/publication/HsiehDL20},
cites = {0},
citedby = {0},
journal = {JORS},
volume = {71},
number = {6},
pages = {948-966},
}