Mingyao Hu, Sohail S. Chaudhry. Enhancing consumer engagement in e-commerce live streaming via relational bonds. Internet Research, 30(3):1019-1041, 2020. [doi]
@article{HuC20-4,
title = {Enhancing consumer engagement in e-commerce live streaming via relational bonds},
author = {Mingyao Hu and Sohail S. Chaudhry},
year = {2020},
doi = {10.1108/INTR-03-2019-0082},
url = {https://doi.org/10.1108/INTR-03-2019-0082},
researchr = {https://researchr.org/publication/HuC20-4},
cites = {0},
citedby = {0},
journal = {Internet Research},
volume = {30},
number = {3},
pages = {1019-1041},
}