Yuheng Hu, David Gal, Yili Hong 0002. Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content. In Jan Pries-Heje, Sudha Ram, Michael Rosemann, editors, Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018. Association for Information Systems, 2018. [doi]
@inproceedings{HuG018,
title = {Modeling Brand Personality with Business Value of Social Media Analytics: Predicting Brand Personality with User-generated Content and Firm-generated Content},
author = {Yuheng Hu and David Gal and Yili Hong 0002},
year = {2018},
url = {https://aisel.aisnet.org/icis2018/datascience/Presentations/14},
researchr = {https://researchr.org/publication/HuG018},
cites = {0},
citedby = {0},
booktitle = {Proceedings of the International Conference on Information Systems - Bridging the Internet of People, Data, and Things, ICIS 2018, San Francisco, CA, USA, December 13-16, 2018},
editor = {Jan Pries-Heje and Sudha Ram and Michael Rosemann},
publisher = {Association for Information Systems},
}