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AI-Enabled Fuzzy Front End: How and Why Generative AI Enhances Creativity in Raw Idea Generation

Jinya Hu, Khim-Yong Goh, Chenshuo Sun. AI-Enabled Fuzzy Front End: How and Why Generative AI Enhances Creativity in Raw Idea Generation. In Tom Stafford 0001, Rhonda A. Syler, Bernard C. Y. Tan, Manju K. Ahuja, Carol Hsu 0001, Edgar A. Whitley, editors, Proceedings of the 46th International Conference on Information Systems, ICIS 2025, Achieving Digital Integration in the Age of AI, Nashville, TN, USA, December 14-17, 2025. Association for Information Systems, 2025. [doi]

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Jinya Hu

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Khim-Yong Goh

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Chenshuo Sun

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