Power structure and channel integration strategy for online retailers

Yihong Hu, Shengnan Qu, Guo Li, Suresh P. Sethi. Power structure and channel integration strategy for online retailers. European Journal of Operational Research, 294(3):951-964, 2021. [doi]

Authors

Yihong Hu

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Shengnan Qu

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Guo Li

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Suresh P. Sethi

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