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Online Retail Keyword Characteristics and Search Marketing Performance

Han-fen Hu, Olivia R. Liu Sheng. Online Retail Keyword Characteristics and Search Marketing Performance. In Rajiv Sabherwal, Mary Sumner, editors, Proceedings of the International Conference on Information Systems, ICIS 2010, Saint Louis, Missouri, USA, December 12-15, 2010. pages 223, Association for Information Systems, 2010. [doi]

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Han-fen Hu

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Olivia R. Liu Sheng

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