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Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action

Yu Hu, Jiwoong Shin, Zhulei Tang. Pricing of Online Advertising: Cost-Per-Click-Through Vs. Cost-Per-Action. In 43rd Hawaii International International Conference on Systems Science (HICSS-43 2010), Proceedings, 5-8 January 2010, Koloa, Kauai, HI, USA. pages 1-9, IEEE Computer Society, 2010. [doi]

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Yu Hu

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Jiwoong Shin

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Zhulei Tang

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