Yu (Jeffrey) Hu, Jiwoong Shin, Zhulei Tang. Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action. Management Science, 62(7):2022-2038, 2016. [doi]
@article{HuST16,
title = {Incentive Problems in Performance-Based Online Advertising Pricing: Cost per Click vs. Cost per Action},
author = {Yu (Jeffrey) Hu and Jiwoong Shin and Zhulei Tang},
year = {2016},
doi = {10.1287/mnsc.2015.2223},
url = {http://dx.doi.org/10.1287/mnsc.2015.2223},
researchr = {https://researchr.org/publication/HuST16},
cites = {0},
citedby = {0},
journal = {Management Science},
volume = {62},
number = {7},
pages = {2022-2038},
}