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Daning Hu, Jiaqi Yan, René Algesheimer, Markus Meierer. Understanding Moderators of Peer Influence for Engineering Viral Marketing Seeding Simulations and Strategies. In Pär Ågerfalk, Natalia Levina, Sia Siew Kien, editors, Proceedings of the International Conference on Information Systems - Digital Innovation at the Crossroads, ICIS 2016, Dublin, Ireland, December 11-14, 2016. Association for Information Systems, 2016. [doi]

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