Optimal Length of Free Trial for Online Service Considering User's Learning Effect

Zhongsheng Hua, Yiwen Fan, Xiaoyan Xu, Lina Bao. Optimal Length of Free Trial for Online Service Considering User's Learning Effect. IEEE Trans. Engineering Management, 66(4):583-597, 2019. [doi]

@article{HuaFXB19,
  title = {Optimal Length of Free Trial for Online Service Considering User's Learning Effect},
  author = {Zhongsheng Hua and Yiwen Fan and Xiaoyan Xu and Lina Bao},
  year = {2019},
  doi = {10.1109/TEM.2018.2877783},
  url = {https://doi.org/10.1109/TEM.2018.2877783},
  researchr = {https://researchr.org/publication/HuaFXB19},
  cites = {0},
  citedby = {0},
  journal = {IEEE Trans. Engineering Management},
  volume = {66},
  number = {4},
  pages = {583-597},
}